Ted Ward is a controversial figure in direct marketing and the ad game in general. While he boasts the distinct claim to fame of havingĀ dreamt up the GEICO gecko, internet gossip about on-set behavior and general attitude don’t paint him in the best light. But to me, Ted Ward is a man to whom I’ve written three great letters who returns the favor by sending me a constant stream of bullshit. Here’s our journey, his letters omittedĀ because they’re way more boring than mine, which are pretty good.
(back of letter)
(back of letter)